Monthly Archives: June 2016

Personas: Hiring the Ideal Candidates

Meet James. He is a 32 year-old Account Director with eight years’ experience in a mid-size advertising agency. Results orientated, and collaborative, James prides himself in leading his team and building relationships with the clients he serves. He has mainly

What talent really wants – here’s how to find out

Whether intentional or not, companies convey a lot about who they want to hire through the way they present themselves to the world; the language they use, the social media content they post and other outward expressions of their brand.

Determining Who Owns Employer Brand Strategy

For as long as employer branding has been discussed, the question of whether HR or marketing should own employer brand strategy has been a point of contention. In reality talent in both HR and marketing — along with a good