Monthly Archives: May 2016

Your Employer Brand & The Customer Experience

The Customer Experience

If your organization provides customer service of any kind, you’ve likely heard the phrase about a happy customer telling three friends and an unhappy one telling thirty. You’re also probably well familiar with the age-old maxim that the customer is

Why You Should Build a Story Around your EVP

Above all else, great workplaces become so because of the people that work there. So it is incumbent on your team to involve your most loyal brand advocates and to tell their stories with a communications campaign. While social media

Insights from World Employer Branding Day 2016

I had the pleasure of representing Canada at the first ever World Employer Branding Day held in Prague, April 28-29, 2016. More than 250 employer branding leaders from around the world were in attendance, with representatives from far flung places