Monthly Archives: April 2016

Surviving a Merger: An Employer Branding Action Plan


Research shows that the best places to work are often the most financially successful, which further underscores the importance of a good employer brand. Happy employees with a purpose outperform unhappy ones, and it takes time and effort to create a winning

Collaboration Yields Amazing Employer Brands

In the past, we’ve spoken about the importance of HR and Marketing working together to develop a winning employer brand, and while it’s great to be a winner, nothing compares to being a champion. When it comes to developing a

Attracting Millennial Talent with an Authentic Employer Brand

It comes as no surprise that many organizations have trouble finding and retaining top-quality Millennial talent. Millennial roughly describes the generation born in the 80s and 90s. As the most media and tech-savvy generation ever, they quite literally have the

Tips for writing a great employer brand tagline

A successful employer brand authentically captures everything an organization stands for, and gives a clear idea of what it is like to be a part of the team. Further distilling all that into an effective employer brand tagline (EBT) requires