Monthly Archives: November 2014

Employer Branding – The Uber Dilemma

Innovative start up Uber has seen plenty of press since their inception in 2009. Connecting drivers with people needing a lift in a cutting edge way, the Uber app was initially thought to be a clear winner as a taxi

How do you Make your Employees Feel?

“Open, honest communication is the best foundation for any relationship, but remember that at the end of the day it’s not what you say or what you do, but how you make people feel that matters the most.” – Tony Hsieh,

Employer Branding Requires Honest Look In The Mirror

The verdict on employer branding is in and it’s undeniable – brand matters. It is well documented that top employer brands significantly outperform their competitors and according to recent research conducted by LinkedIn, professionals around the world agree that the

How Employer Branding Supports Succession Planning

  Succession planning is a massive pain point for many of today’s organizations.  According to global research by Deloitte, over 86% of business and HR leaders believe they do not have an adequate leadership pipeline.  More than a third of

The Candidate Experience Speaks Loudly About Your Employer Brand

If you are a job seeker in 2014, chances are you’ve applied to countless job postings without having had an actual live conversation with an employer about an opportunity – technology dominates the candidate experience. Automation of the job application

Employer Branding Lessons from the Canadian Armed Forces

November 11 – Remembrance Day was first observed in 1919 to commemorate the end of the First World War.  The armistice agreement was signed the eleventh hour of the eleventh day of the eleventh month in 1918.  As an organization,

Employer Branding Has a Sense of Humour

Discovering and developing prescription medicines for some of the world’s greatest healthcare challenges is serious business. At global biopharmaceutical company AstraZeneca, one of the most in demand employers according to LinkedIn, their mission is improving the lives of patients. It

How Employer Branding can Facilitate Change Management

As the Buddhist proverb goes, “Everything changes, nothing remains without change.” We know that change is inevitable.  Leading organizations are the companies who can manage the change quickly without a negative impact to their employees.  These companies recognize that their