Monthly Archives: June 2014

What Does Your Organization Care About?

There has been plenty written about the importance of meaningful work over the last few years, as the corporate world attempts to harness the collective power of the growing millennial workforce. We know philanthropy and volunteerism are important to this

Are Your Leaders Aligned with your Employer Brand?

The employee experience is often defined by their manager; more than by any other factor in an organization.  This ripple effect means that a highly engaged manager creates a much stronger EVP, and communicates a more authentic employer brand.  

What’s the real story at your organization?

Whether you’ve harnessed the power of your employee value proposition or not, your EVP already exists. It is comprised of the unique set of associations, values and offerings experienced by the people within your organization. In other words, it’s the

You Can YouTube!

Using YouTube to promote your Employer Branding gets your brand message into the market! Creating video content today is much more accessible with the video capabilities in most smart phones and video-editing applications widely available. Original video does not have

Three Small Changes You Can Make Today to Enhance Your Career Website

Career websites are cited as one of the most frequent undertaking of organizations actively working to improve their employer brand. What kind of impression does your organization’s career website leave with candidates?   If you would like to make some

3 Employee Engagement Practices that Cost Nothing

Higher employee engagement has been linked to higher productivity, profitability and increased organizational efficiency.  With all those benefits – you’d think getting a budget for engagement initiatives would be easy?  Well – we’re about to help you make it even

Welcome to our newest team member

 It’s a really exciting time at Blu Ivy – our team continues to grow with the addition of Alicia Brum.   Alicia comes from a senior leadership background in business development, operations and marketing. Her strong strategic approach in connecting

Communicating your Employer Brand — External Launch Checklist

Last week we spent some time talking about the importance of a coordinated internal Employer Branding launch. Once you’ve launched your brand internally, it’s time to go public! Here are some ways to ensure your external launch is a success.