Monthly Archives: April 2013

Why Marketing and HR need to work together on the employer branding strategy

There are many benefits to be gained from collaboration between Human Resources and Marketing leaders including more effective execution, higher productivity and innovation.  Yet the majority of us continue to work predominantly in silos.  But the world of work has

How are you treating your company’s biggest influencers?

With over 1 billion Facebook users and more than 200 million LinkedIn and Twitter users, your biggest influencers are your people.  And, while we understand the reason why many employers have been hesitant in embracing social media due to potential

Employer Branding Videos – what is your strategy?

You see at least one every day.  There’s a new dance or catchy tune and suddenly everyone is creating their own YouTube version of it.  We all know someone who has participated in their own office rendition of “Call Me