What do your job descriptions say about your organization as a place to work?
When activating your EVP don’t forget your job descriptions. Job descriptions are an introduction to your company. They need to be authentic and clear on what the key responsibilities are. They need to describe who would be a good fit for the role, and more importantly, reflect your culture.
Remember these 3 tips when writing or reviewing your current job descriptions:
- Be realistic.
If your job descriptions list more requirements then responsibilities, how will that be perceived by top candidates? Every role has requirements – we understand that – but make sure they are realistic expectations.
- Keep it simple.
Capture the true essence of the role in a simple manner. Help those top candidates self-identify by reflecting what it is truly like to work at your organization. Your job description should be aligned with your EVP and values, and should have the same tone as all other internal and external communication
- Make it compelling.
A job description is an opportunity for you to promote your employer brand. If you have gone through the proper research to develop your EVP — you know what your employees believe sets your company apart. Use those differentiators in your job descriptions.
To create an organization that attracts talent, make sure your job description is direct, compelling, and emotionally connects with the candidates you want.