The Blu Ivy Group advisors are a unique blend of global human resources, recruitment, communications, marketing, and corporate leadership experts who are passionate about building and implementing strategies that result in authentic and engaged workplace cultures. After successfully leading culture-building strategies within leading organizations as senior level executives, we founded Blu Ivy Group in 2012 to help build better workplaces for companies and institutions across North America.
Our work in corporate building, leadership alignment, and employer storytelling has been recognized by Profit Magazine, Dale Carnegie, Aon Hewitt, and the Great Place to Work Institute.
Stacy ParkerCo-founder & Managing Director
Leandra HarrisCo-founder & Managing Director
Caryn SabineEmployer Branding Consultant
Madeleine WaterfieldEmployer Branding Consultant
Lauralee GuthrieDirector, Digital & Social Media
Emily HarringtonEmployer Branding Consultant
Stacy is an employer branding thought leader who successfully communicates value through integrated marketing programs and consulting on talent best practices. She brings more than 20 years in HR, Marketing and Recruitment experience to Blu Ivy, after holding leadership positions at noted companies such as Randstad, Manulife and Sun Life. As the Managing Director of Blu Ivy Group, she has led and implemented employer branding strategies for category-leading brands like Bombardier, CIBC, Bank of Nova Scotia, Molson Coors Canada, Arcelor Mittal, Air Canada and Maple Leaf Foods.
Stacy holds a Business Degree with a major in marketing from Windsor University and a Senior Executive Degree from INSEAD University in France.
“For the services industry, the best brand experiences are delivered to customers by the most engaged and aligned employees. Employer brand strategy aligns corporate goals, employment culture, communications and consumer experiences more so than any other business strategy today. It is no longer a nice-to-have solution, but a critical business driver for any company looking to be a leader in today’s economy.”
Throughout her career, Leandra has led high performance organizations as a strategic executive of Human Resources. A skilled change management leader, Leandra has partnered and led through numerous organizational development initiatives, acquisitions and cultural integrations. In addition to Leandra’s executive level HR expertise garnered through her work with Randstad Canada, Sapphire Canada and CNC Global, she served as Managing Director for Origin HR, the RPO division of Randstad Canada which specialized in recruitment advertising and employer branding. As Managing Director and Co-founder of Blu Ivy Group, Leandra partners with leaders to help grow their businesses and distinguish them from their competitors.
Leandra is a graduate of Bishops University with a Bachelor of Arts degree in Psychology (Honors with Distinction), and holds a Human Resources Management Certificate and CHRP Designation.
“Every company has a great story and I am passionate to work with those organizations to help them articulate their unique story, tell that story in an effective way, and broaden the reach of their story. When employees are engaged, we can see it and feel it – not only within the corporate culture but from end-to-end business delivery to clients.
What I love about employer branding is that it’s a business strategy and you can see the impact of employee engagement, the customer experience, and the bottom line.”
With 10 years HR generalist and business partner experience with small to large organizations across industries, Caryn is known for her ability to build strong relationships in order to drive change. Caryn has a reputation for her strong analytic approach to drive business results combined with her collaborative, compassionate approach to people practices.
Caryn holds a Bachelors Degree in Life Sciences from Queen’s University and Certificate in Human Resources Management from Ryerson University.
“For leaders with aggressive growth goals, it is especially important to strategically manage a company’s ability to attract, engage and retain talent, in an era where there is scarcity of talent. When companies invest in the image and reputation of their brand; engagement, productivity and commitment are the results.”
Madeleine brings a wealth of experience from her 20+ years experience in agency recruitment and sales. Her attraction to recruitment started from being able to help candidates realize their dream of new employment or a career change. Connecting with people is a passion for Madeleine and she loves being part of an organization’s process to uncover their employer brand to help attract and retain the best and brightest for their teams. Madeleine’s focuses on developing a strong partnership with clients to ensure that their needs are exceeded throughout the entire employer branding life-cycle.
Madeleine holds a Bachelor of Arts from Saint Vincent University.
“Companies must now compete for the best talent and a strong employer brand helps attract and retain strong employees. And when they are passionate about the company’s work environment and culture, they will been seen as an ideal employer.”
Lauralee is addicted to all things social media & search-related. With ten years of experience in social media consulting, search engine optimization and paid digital advertising, Lauralee has worked with leading brands across numerous industries and markets to develop and execute digital marketing strategies and campaigns. She thrives when working with companies to develop and implement creative and effective campaigns that generate tangible business results.
She holds a Bachelor of Business degree from Thompson Rivers University and a degree from the University of British Columbia.
“People are inherently social. Transform your employer brand by enabling your best brand advocates online – your employees. Let them tell the living story that is your brand.”
With 6 years experience in talent attraction, human resources and social media, Emily brings a diverse skill set to the Blu Ivy Group. Emily’s analytical approach has enabled her to help drive success with employer branding initiatives for both small and large organizations in the public and private sector.
Emily holds a Bachelors of Commerce from McMaster University.
“I enjoy uncovering the magic behind an organization and helping organizations to identify their unique and authentic employer brand.”
Corporate & Social Employer Brand Video Producer
Kent Parker has been producing broadcast content for over 20 years. His extensive portfolio as broadcast producer and director includes commercials, short films, music and corporate communication across multiple industries. He has also produced television programming for Rogers Sportsnet, Bravo, SunTV and TVOntario.
With his broad range of experience, skills and knowledge, Kent understands the intersection of art, commerce and production. He bridges the gap between these worlds through clear communication and creative solutions.
Kent is passionate about videos that portray meaningful and authentic employment and leadership experiences, and his work demonstrates that this can be accomplished with fun, honest, and unique storylines.
Employer Brand Creative Development & Communications
As an Art Director/Creative Director with over 20 years in the design industry, covering Corporate Identity and Advertising, Design Communications, as well as specialized Employer Branding, Roger’s background spans many industries and organizations. His work has helped develop many communications programs from the ground up, covering print, website development and internal communications.
With a strong understanding of the importance of strategic and intelligent design, Roger develops full solution services in the fields of brand development including traditional identity and graphic design, web design, corporate communications and consumer advertising in both print and web media.
Designer & Illustrator
With over 7 years of experience in corporate branding and print design, Grant leverages his strong understanding of design fundamentals and marketing for a strategic approach to design. His ability to conceptualize work in the early stages and carry through to final executions has made him a one-stop-shop for creative work.
Grant is a graduate of Queen’s University with a Bachelor of Arts degree and holds a diploma in Advertising & Graphic Design from Humber College.