Blog

Spring Forward and Strengthen Your 2017 Social Media Recruitment Strategy

Here are 3 easy to implement strategies to strengthen your social media plan and attract the best talent. 1. Online Question and Answer Chat Providing an online chat forum on your social media platforms is a quick and easy way to

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Employer Branding Tips from 2017 Top Rated Employers

Clients often ask us about the best places to work and what makes them so desirable. Using the most recent Glassdoor Best Places to Work report, we took a peek at a few of the people programs that stood out

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Leading the Way: the Importance of the CEO

Behind every great organization lies one extremely important person: the CEO. Here at Blu Ivy  Group, we have had the opportunity to meet and work with some amazing and inspiring CEOs. What we have seen is that the attitude and

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Introducing Our New Team Member

2017 has been an exciting time for Blu Ivy Group and we are pleased to introduce our newest team member Emily Harrington. Emily will be responsible for partnering with a variety of clients on internal branding communication strategies and leading

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3 Ways Diversity Benefits your Employer Brand

Diversity works—both inside your workplace, and when engaging your clients and customer base. Increasingly, your company is likely to have more employees from a wide variety of social, religious, and cultural backgrounds. A diversity of employees is a big advantage

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The Problem with Corporate Brand Guidelines

Organizations invest a lot in their corporate brand. Typically, it takes as long as one year to research and build a brand. The brand, tone of voice, personality, font and colour tones are all selected to support an organization’s research,

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Looking Outward: Does Anyone Care About Your Employer Brand?

When you’ve worked somewhere for a while, it’s easy for you to understand why it’s a good place to be. But what really counts in taking your company’s employer brand to the next level is making prospective employees on the

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Maintaining focus in uncertain times

In the early days of the Trump administration, the political scene in the US has never been more in the news. With the potential for sweeping changes in international trade agreements and regulations that effect business and finance, companies in

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Succeed with Social

Social media’s influence cannot be understated.  But the space is crowded, and without a famous name it can be difficult to stand out.  Here’s how to make the most of social media to enhance your employer brand: Social media users

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Employer branding: Three trends to watch

One thing’s for certain: the pace of change isn’t going to slow in 2017. Here are some of the trends we’re watching here at Blu Ivy Group: Better alignment after mergers and acquisitions Integrating two cultures is one of the

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