The Problem with Corporate Brand Guidelines

Organizations invest a lot in their corporate brand. Typically, it takes as long as one year to research and build a brand. The brand, tone of voice, personality, font and colour tones are all selected to support an organization’s research,

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Looking Outward: Does Anyone Care About Your Employer Brand?


When you’ve worked somewhere for a while, it’s easy for you to understand why it’s a good place to be. But what really counts in taking your company’s employer brand to the next level is making prospective employees on the

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Maintaining focus in uncertain times


In the early days of the Trump administration, the political scene in the US has never been more in the news. With the potential for sweeping changes in international trade agreements and regulations that effect business and finance, companies in

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Succeed with Social

social media

Social media’s influence cannot be understated.  But the space is crowded, and without a famous name it can be difficult to stand out.  Here’s how to make the most of social media to enhance your employer brand: Social media users

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Employer branding: Three trends to watch


One thing’s for certain: the pace of change isn’t going to slow in 2017. Here are some of the trends we’re watching here at Blu Ivy Group: Better alignment after mergers and acquisitions Integrating two cultures is one of the

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Six ways to brighten your employer brand in 2017


As we look forward to a bright and prosperous new year, we’d like to share the following six ways to polish your employer brand in 2017:   Freshen up! A new year is a great time to refresh your employer

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Little Things, Big Difference: How to Appreciate Your Employees the Right (and Easy!) Way


As our American neighbours have just wrapped up their Thanksgiving celebrations, we thought now was a good time to share some ideas on how to say “thanks” to employees. When you show your employees that you appreciate them, a funny

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How to Revamp Your Performance Reviews


Today, more than 70 percent of all employees work in service or knowledge-related jobs, jobs that can’t be judged in the same quantitative way they once were. Many new positions require a host of alternative skills—positive attitude, empathy, and initiative

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Is Your Interviewing Process Eroding Your Employer Brand?


We’ve all been there: that awful job interview. Though interviews that have gone sideways make for good stories, as a company, you definitely don’t want to be the punch line. The interview process is a crucial place to set the

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How Company Rewards Can Impact Your Employer Brand  


If a company were to create a hierarchy of needs similar to the one developed by Maslow, a fair compensation and benefits package would be at its base. These packages are a basic requirement that all good employers need to

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