Campus recruitment has become tremendously competitive as employers vie for top talent even before candidates complete their education and hit the job market full time. Organizations with a strong employer brand strategy are upping the game to ensure they get noticed across this increasingly significant talent pool.
Windshield repair company DECO hires students to run their kiosks and offers flexible positions during the academic year and summer season. DECO created a microsite to support their campus recruitment strategy and the results are pretty remarkable. They differentiate their employment offering to students and young people in transition in a clear and compelling way by featuring the entrepreneurial environment and skill development opportunities that traditional student jobs can’t provide. There is even a video directed at parents who may be involved in the decision making process.
“Does the idea of running your own show appeal to you? We at DECO understand students’ desires to have a Summer or Fall job that provides real life work experience and differentiates you amongst your peers when you are ready to start your career after graduation.”
The microsite is easy to navigate and speaks directly and honestly to candidates in search of a more meaningful part time position where they can gain marketable skills and foster leadership traits. Take a few minutes to tour the site, including several short videos which reflect the employment experience at DECO: http://topstudentemployer.com/
Making sure your employer brand is front and centre as students begin to transition from school to work can instill the impression of your organization as a great place to work for years to come. Strong campus recruitment programs which reflect the true employment experience are a great best practice.
At Blu Ivy Group, we always have an eye out for best practices and creative concepts that showcase strong employer brands. We’ll be sharing some of these finds on our blog from time to time. If you think your organization has a employer brand practice worth sharing, please let us know!