Blog Archives

What Companies Should be Talking About

When looking for prospective talent for your company, whether it be at networking events or in the actual interview, it is important to know how to tell your story efficiently and effectively. Read on for some important points on talking

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The Problem with Corporate Brand Guidelines

Organizations invest a lot in their corporate brand. Typically, it takes as long as one year to research and build a brand. The brand, tone of voice, personality, font and colour tones are all selected to support an organization’s research,

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How to Revamp Your Performance Reviews


Today, more than 70 percent of all employees work in service or knowledge-related jobs, jobs that can’t be judged in the same quantitative way they once were. Many new positions require a host of alternative skills—positive attitude, empathy, and initiative

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Developing a Diverse and Inclusive Employer Brand


Canada is an inclusive society: we welcome refugees, our cities are truly multicultural and we are leaders in LGBTQ+ rights. With Canada setting itself apart as a leader in cultural diversity, fostering an atmosphere of inclusion is becoming more crucial

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The Secret to a Top Employer Brand? Highly Engaged Employees


As discussed in our previous post, the road to successful employer branding begins within your organization. We’ll talk a bit more now about how your ROI greatly increases when your organization invests in workplace culture too. Creating a high trust

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The Emerging Role of the CEBO

The Emerging Role of the CEBO

As employers embrace the fact that talent is the true differentiator in a company’s success, they are placing more emphasis than ever on branding their employee experience. With an ever-growing need to communicate a business’s image to both consumers and

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Determining Who Owns Employer Brand Strategy


For as long as employer branding has been discussed, the question of whether HR or marketing should own employer brand strategy has been a point of contention. In reality talent in both HR and marketing — along with a good

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Your Employer Brand & The Customer Experience

The Customer Experience

If your organization provides customer service of any kind, you’ve likely heard the phrase about a happy customer telling three friends and an unhappy one telling thirty. You’re also probably well familiar with the age-old maxim that the customer is

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Insights from World Employer Branding Day 2016

I had the pleasure of representing Canada at the first ever World Employer Branding Day held in Prague, April 28-29, 2016. More than 250 employer branding leaders from around the world were in attendance, with representatives from far flung places

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Surviving a Merger: An Employer Branding Action Plan


Research shows that the best places to work are often the most financially successful, which further underscores the importance of a good employer brand. Happy employees with a purpose outperform unhappy ones, and it takes time and effort to create a winning

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