Blog Archives

How A Powerful Employee Value Proposition Attracts Top Talent To Your Company

Everyone wants top quality employees. Top quality employees help increase revenue and productivity, drive innovation and customer satisfaction, and have enormous influence on your overall business brand. That makes attracting top talent as crucial to your business strategy as advertising

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Summer Hours and How They Can Help Build Employee Engagement

Summer hours often come in the form of Fridays afternoons off and the programs have become increasingly popular as many organizations are trying to find new ways to boost employee engagement and promote a better work-life balance. Although summertime can

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Why Start-Ups Need an Employer Branding Strategy (and Easy Ways to Get a Good One!)

Whether you have 10 or 1000 employees, it is crucial to your organization’s success that you carefully think through your employer brand. Start-ups can grow quickly, and it’s important to have a strong brand to project who you are, and

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What Companies Should be Talking About

When looking for prospective talent for your company, whether it be at networking events or in the actual interview, it is important to know how to tell your story efficiently and effectively. Read on for some important points on talking

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The Problem with Corporate Brand Guidelines

Organizations invest a lot in their corporate brand. Typically, it takes as long as one year to research and build a brand. The brand, tone of voice, personality, font and colour tones are all selected to support an organization’s research,

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How to Revamp Your Performance Reviews

Today, more than 70 percent of all employees work in service or knowledge-related jobs, jobs that can’t be judged in the same quantitative way they once were. Many new positions require a host of alternative skills—positive attitude, empathy, and initiative

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Developing a Diverse and Inclusive Employer Brand

Canada is an inclusive society: we welcome refugees, our cities are truly multicultural and we are leaders in LGBTQ+ rights. With Canada setting itself apart as a leader in cultural diversity, fostering an atmosphere of inclusion is becoming more crucial

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The Secret to a Top Employer Brand? Highly Engaged Employees

As discussed in our previous post, the road to successful employer branding begins within your organization. We’ll talk a bit more now about how your ROI greatly increases when your organization invests in workplace culture too. Creating a high trust

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The Emerging Role of the CEBO

As employers embrace the fact that talent is the true differentiator in a company’s success, they are placing more emphasis than ever on branding their employee experience. With an ever-growing need to communicate a business’s image to both consumers and

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Determining Who Owns Employer Brand Strategy

For as long as employer branding has been discussed, the question of whether HR or marketing should own employer brand strategy has been a point of contention. In reality talent in both HR and marketing — along with a good

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