Monthly Archives: June 2016

Personas: Hiring the Ideal Candidates

Meet James. He is a 32 year-old Account Director with eight years’ experience in a mid-size advertising agency. Results orientated, and collaborative, James prides himself in leading his team and building relationships with the clients he serves. He has mainly

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What talent really wants – here’s how to find out

Whether intentional or not, companies convey a lot about who they want to hire through the way they present themselves to the world; the language they use, the social media content they post and other outward expressions of their brand.

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Determining Who Owns Employer Brand Strategy

For as long as employer branding has been discussed, the question of whether HR or marketing should own employer brand strategy has been a point of contention. In reality talent in both HR and marketing — along with a good

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